Arts & Culture
9.10.2019
Big Bad Wolf Books encourages reading in Dubai
The concept comes from Malaysia and aims to combat illiteracy by making as many books as possible available to everyone. Every year, a space opens 24 hours a day for 10 days to offer a wide choice of literature at special prices.
After last year’s huge success, the “Big Bad Wolf Sale” is back in Dubai for the second time in a row. The world’s largest book sale will be held in the Emirates capital from October 10 to 20. It should offer the public discounts of between 50 and 95% on literature, children’s books, cookery books, or even detective stories, in English as well as Arabic.
A concept that is becoming more democratic
Born in Malaysia, on the initiative of Andrew Yap and Jacqueline Ng, married in life and business, the concept stems from a desire to fight illiteracy and encourage people to read. The couple first opened a bookstore, before realizing that, to achieve their ideal, they would have to look at it on a larger scale.
That’s how the first Big Bad Wolf Sale was born, literally: the sale of the big bad wolf, in 2009. Since then, sales have taken place in Kuala Lumpur, Jakarta, Manila, Bangkok, or Taipei, before being exported to the Middle East for the first time last year, where it met with great success.
For the organizers, it is also an opportunity to regain the pleasure of selling books in an industry that, let’s face it, is not doing very well.
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